THE ANSWER.

A system that allows my company to put our branded, pre-approved marketing materials in an easy to use web-enabled e-procurement portal. It would allow our sales force to log in to the site and select the marketing materials they need. Then, they could enter their personal information and view a final proof within seconds.

If we could think even bigger, this system would include a way to see how many mailing prospects are in their area. And it would allow them to pick and order a mailing list as part of the ordering process, not as a separate operation. They could choose from cities, states, counties, zip codes. They would have many demographic choices so our sales force could get a really targeted mailing list.

Since the system would allow our sales force to order, personalize, proof, and order a mailing list during one quick session, mailings would print and ship in just a few days.

If this system really was the ultimate solution, it would be able to track all the responses to our mailings, whether phone calls, reply cards or e-mail contact. It would give me dynamic lead tracking, so I could see just how many leads translate into sales. And, this system would make it simple to generate up-to-the-minute reports.